- Know your client
o KITs and KIQs
o Key themes of concern/activity
-
Don’t try to learn everything
o
Keep an opinion about the key topics
o
If you don’t know anything, admit it and say
that you will come back with more details
-
Prepare
yourself
o Hydration
o Sleep
o Keep your notes
§ Write down the story flow
§ Write down the key words/anecdotes
which you wish to share.
-
Stay within your comfort zone
o
Do not wander into unknowns
o
If they do, try to get them back to what you
know or something that you know.
-
Nail
the first 20 mins
o Show them the scope of the discussion
o Show them some unknowns and build
suspense
§
Show
them your primary panel (they don’t know what this is)
-
Show
them comparative analyses
o Show them what is not available yet
on media/company presentations yet
